SBUX 76.49 (-0.08%)

Last update on 2024-03-06

Starbucks (SBUX) Explained

An Overview of SBUX: Its Business Strategy, Core Products, Major Competitors, and Essential Insights into its Role in the Restaurants Industry

Starbucks is one of the most widely recognized restaurant brands in the world, operating nearly 34,000 stores across more than 80 countries as of the end of fiscal 2021. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.

Article Cover Image

Current Business Strategy

As of my last knowledge update in 2023, Starbucks continues to focus on expansion both domestically and internationally, enhancing the customer experience through digital innovation, and extending its brand through the introduction of new products and store formats. Emphasis on sustainability and social responsibility also plays a critical role in their strategy.

Most known Products

Here is the list of the 5 most well-known products of Starbucks (SBUX):

  • Frappuccino: A line of iced, blended coffee drinks which has become synonymous with Starbucks. It comes in various flavors and can be customized.
  • Pumpkin Spice Latte: A seasonal favorite, this espresso-based drink is flavored with pumpkin, cinnamon, nutmeg, and clove, signifying the arrival of fall.
  • Caramel Macchiato: A hot or iced espresso drink made with vanilla-flavored syrup, milk, and topped with caramel drizzle, known for its rich layered look.
  • Nitro Cold Brew: A cold brew coffee infused with nitrogen to give it a smooth, creamy texture. Served cold, straight from the tap.
  • Teavana Tea: A selection of high-quality teas and tea-based beverages, reflecting Starbucks' acquisition of the Teavana brand, ranging from classic black tea to more exotic blends.


Here is the list of the main 5 competitors of Starbucks (SBUX):

  • DNKN (DUNKIN'): As a global chain of coffee and donut shops, Dunkin' is one of Starbucks' primary competitors in the U.S., offering a similar range of coffee beverages and bakery items at competitive prices.
  • MCD (MCDONALD'S): With its McCafé line of coffee and espresso drinks, McDonald's competes directly with Starbucks on price, convenience, and global presence, offering coffee beverages alongside their traditional fast-food menu.
  • LUCKIN COFFEE: A rapidly growing chain of coffee shops in China, Luckin Coffee has positioned itself as a significant competitor to Starbucks in the Chinese market by focusing on technology and delivery.
  • COST (COSTCO): While primarily a wholesale retailer, Costco competes with Starbucks through its in-house Kirkland brand coffee, offering high-quality beans and products at a value that appeals to bulk purchasing consumers.
  • PEET'S COFFEE: A specialty coffee roaster and retailer, Peet's offers a similar premium coffee experience and has been expanding its retail and online presence, positioning it as a direct competitor in the specialty coffee market.

Obligatory risk notice

We would like to point out that the contents of this website are for general information purposes only and do not constitute recommendations for the purchase or sale of specific financial instruments, and therefore do not constitute investment advice. In particular, and its creators cannot assess the extent to which information / recommendations made on the pages correspond to your investment objectives, your risk tolerance and your ability to bear losses. Therefore, if you make any investment decisions based on information on the site, you do so solely on your own responsibility and at your own risk. This in turn means that neither nor its creators are liable for any losses incurred as a result of investment decisions based on the information on the website or other media used.