PG 166.61 (+0.65%)
US7427181091Consumer Packaged GoodsHousehold & Personal Products

Last update on 2024-03-05

Procter & Gamble (PG) Explained

An Overview of PG: Its Business Strategy, Core Products, Major Competitors, and Essential Insights into its Role in the Household & Personal Products Industry

Since its founding in 1837, Procter & Gamble has become one of the worlds largest consumer product manufacturers, generating more than 80 billion in annual sales. It operates with a lineup of leading brands, including more than 20 that generate north of 1 billion each in annual global sales, such as Tide laundry detergent, Charmin toilet paper, Pantene shampoo, and Pampers diapers. P&G sold its last remaining food brand, Pringles, to Kellogg in calendar 2012. Sales outside its home turf represent around 55% of the firms consolidated total, with around one third coming from emerging markets.

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Current Business Strategy

Procter & Gamble (PG) focuses on building strong consumer-recognized brands, innovation in product development and production technology, and efficiency in its supply chain. This approach aims to ensure high-quality products that meet consumer needs while maintaining sustainability and cost-effectiveness. Strategic acquisitions and divestitures are also part of its strategy to refine its brand portfolio focusing on areas with the highest growth potential.

Most known Products

Here is the list of the 5 most well-known products of Procter & Gamble (PG):

  • Tide: A leading laundry detergent famous for its cleaning power and technology innovations, such as pods.
  • Pampers: One of the world's best-selling diaper brands, known for its comfort and protection for babies.
  • Gillette: A globally recognized brand in men's and women's razors and shaving products, emphasizing precision and innovation.
  • Crest: A top oral hygiene brand offering a wide range of toothpastes, mouthwashes, and whitening products.
  • Bounty: A popular paper towel brand, known for its durability and absorbency, making it a household staple for quick cleanups.


Here is the list of the main 5 competitors of Procter & Gamble (PG):

  • UL: Unilever is a leading competitor, offering a wide range of consumer goods, including beauty and personal care, home care, and foods products, competing directly across multiple P&G product lines.
  • KMB: Kimberly-Clark competes in the personal care segment with products like Huggies diapers, which are in direct competition with P&G's Pampers, among other hygiene-related products.
  • CL: Colgate-Palmolive is a competitor in the oral care market, with its Colgate brand being one of Crest's largest competitors. They also compete in personal and home care categories.
  • PG: Procter & Gamble often competes with its own diverse range of brands within the consumer goods space, challenging for market share across its various product lines.
  • JNJ: Johnson & Johnson competes with P&G in the healthcare and consumer goods sectors, including baby care products competing with Pampers and personal beauty products.

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